Future Perfect

Until quite recently it was the norm for a reasonable sized business to carry out at least an annual strategic planning activity. This process, which may typically have involved various brain storming days, focus group and a huddling group of executives and accountants, is a well established practice on an international scale.

Many companies who were not, for instance on a major diversification programme could by and large assume that provided they didn’t do anything radically wrong things would stay pretty much the same as before, give or take inflation. Or with perhaps a determined marketing effort increase their business share by 10% or even 20% A business in a stable environment could look forward with a degree of cautious optimism that they could safely see over the horizon and if really astute could plan for the pitfalls that the market performance seemed to dictate.

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