Can you judge a book by it's cover?

One of the most important components of a business plan that is to be used to persuade a funder to invest in your business is not, as may be first thought, the cash flow (although of course this is important) but is the executive summary.

Because of the volume of requests, funders receive and the resources they have available to review such proposals if this part of your plan is not engaging the funder may not even get to the cash flow.

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